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Even without a mobile website, targeting your pay-per-click (PPC) ads to show on smartphones leads to better financial results. PPC ads shown on smartphones often have lower cost-per-click (cpc), higher covnersion rate, better click-through rate (CTR), and lower cost per conversion compared to the same ads shown on PCs. Mobile phones are … [Read more...]
Happy 5th birthday to twitter, the social networking and microblogging service that now boasts over 200 million users with an average of 140 million tweets per day! These impressive numbers have us thinking about the impact and appeal of social media, and more importantly when we’ll be able to showcase our products and services on it via Promoted T … [Read more...]
If you currently run online advertising, it is incredibly important that you are aware of your click through rate (ctr) for a few reasons: higher ranking for your ad (ctr is a factor in the quality score for ad rank on Google) lowest possible cost per click (the higher the ctr, the lower the bid can be for that same placement). more traffic and … [Read more...]
From funny beer commercials on YouTube to psa video postings on facebook, viral video marketing, the practice of consumer-to-consumer sharing as a way to distribute a marketing message, is successful through creating unlimited growth potential in the message’s exposure and influence. So how do we create video’s that people want to share? Here are a … [Read more...]