We build custom professional, award winning websites on WordPress, usually in one day
What does it take to launch a new brand successfully? I'm sure that a lot of people will say a lot of luck. And I believe that is correct, but in the words of Thomas Jefferson: I am a great believer in luck, and I find the harder I work, the more I have of it. When launching a new brand, the one thing you can't do, is believe that just because you … [Read more...]
Even without a mobile website, targeting your pay-per-click (PPC) ads to show on smartphones leads to better financial results. PPC ads shown on smartphones often have lower cost-per-click (cpc), higher covnersion rate, better click-through rate (CTR), and lower cost per conversion compared to the same ads shown on PCs. Mobile phones are … [Read more...]
Access facebook’s 500 million members and rapidly build a community around your brand with the help of a custom welcome page. It isn’t enough to simply have a facebook page, in order to maximize its benefits you must have “Likes” which means increasing the number of people that “Like” your company page. An increase in “Likes” will increase your cred … [Read more...]
If users are landing on your home page from a pay per click ad, you could be getting better conversion through a custom landing page. Unlike a home page which typically offers general information and invites users to take a look around, a custom landing page has one focused message that provides a solution to the search query, while converting … [Read more...]
Facebook is currently testing a digital coupon service much like Groupon and LivingSocial, called Facebook Deals. Whats so great about it? Well, for business owners looking to get a piece of the action generated from digital coupons, there’s quite a bit of difference. Along with a hefty database of over 500 million members, facebook changes the s … [Read more...]
Happy 5th birthday to twitter, the social networking and microblogging service that now boasts over 200 million users with an average of 140 million tweets per day! These impressive numbers have us thinking about the impact and appeal of social media, and more importantly when we’ll be able to showcase our products and services on it via Promoted T … [Read more...]
If you’ve Googled something today, you probably noticed an interesting link at the end of each visited result, the ability to “Block all (domain) results.” That’s right, users can now block specific domains from their search results, preventing the blocked site from appearing in future searches. This is how it works: once you’ve made a search query … [Read more...]
Google announced the launch of a new algorithm that will both reduce rankings for low-quality sites while providing better rankings for high-quality ones. So the question is, what qualifies a site as low-quality? According to the Official Google Blog, low-quality sites are loosely defined as “low-value add for users, copy content from other w … [Read more...]
Being number one is never easy, and when it comes to advertising taking the top spot is usually a battle between who has the deepest pockets. AdWords, Google’s main advertising system has changed the Pay Per Click game on the search network by adding a ranking factor called Quality Score, instead of ranking solely through bids per click. Pay Per C … [Read more...]
If you currently run online advertising, it is incredibly important that you are aware of your click through rate (ctr) for a few reasons: higher ranking for your ad (ctr is a factor in the quality score for ad rank on Google) lowest possible cost per click (the higher the ctr, the lower the bid can be for that same placement). more traffic and … [Read more...]